Listen Live

WIIZ Staff




BOBBY NICHOLSBobby Nichols, Owner/C.E.O. of WIIZ Radio, 97.9, “THE WIZ,” the BIG station, has an extensive background in radio.

Born in Calhoun County, South Carolina, Nichols grew up with radio in his blood, having seen two brothers make their mark in the medium. He started by doing discos while a young college student at South Carolina State in Orangeburg, where he received both undergraduate and graduate degrees. After graduating with a B.S. in Social Studies, he tried his hand at teaching but found out early that this was not the career for him because he still felt the lure of radio.

Nichols began at WDIX AM and FM of Orangeburg with a five-minute show every Sunday afternoon. After establishing himself as an up-and-coming air personality, he was offered the opportunity to extend the show to an hour each afternoon. From there, his popularity grew, and he made his mark at several stations, including WQIZ in St. George and WJBW in Hampton.

After a brief stint at WSOL in Santee, he moved to WBAW in Barnwell, where he had a popular afternoon show for thirteen years.

At this time, as Nichols said, “An opportunity that I could not pass up presented itself, and THE WIZ was born.” THE WIZ, a Nicwild Communications station, is a 50,000 watt urban station that broadcasts 24 hours a day, seven days a week. It covers more than 15 counties in Georgia, including Richmond (Augusta), and more than 14 counties in South Carolina, including Beaufort (Hilton Head) and Aiken.

In addition to his responsibilities as Owner/C.E.O. and station manager, Nichols can be heard Monday through Friday afternoons from 3-7 with “The Bobby Nichols Afternoon Drive Time.”

Nichols is a member of many organizations, including NABOB, the Georgia Association of Broadcasters, the South Carolina Broadcasters Association, and Alpha Phi Alpha Fraternity, Inc. He serves on several broadcast panels and has been quoted in such national industry trades as Billboard, Billboard Monitor, Impact, and Urban Network. He is listed in several publications, including Who’s Who in Executives and Businesses, America’s Registry of Outstanding Professionals, and Outstanding Young Men of America. He has been honored on several occasions, having been named the CSRA Business League of Augusta’s “Male Minority Business Owner of the Year” and the Big Seven Association’s “Business Leader of the Year.”

Nichols is married to Dr. M. Theresa Nichols, and they have one daughter, Yvette Rochelle, of Atlanta.

HOMETOWN: Orangeburg, South Carolina

SIGN: Cancer

HOBBIES: Attending sporting events (NFL and NBA games), shooting pool, reading, and traveling

FAVORITE SAYING: “Keep your friends close and your enemies closer!!”





FullSizeRenderCissie Nichols, also known as C.N., has a Bachelor’s Degree in English from South Carolina State College, having graduated Summa cum Laude from that institution, with a year spent at Morgan State University in Baltimore, Maryland, as a Visiting Undergraduate Scholar; a Master’s Degree in Reading from Atlanta University in Atlanta, Georgia; and a Ph.D. in Secondary English Education from the University of South Carolina in Columbia, South Carolina.

C.N. is a member of the following organizations: National Association of Female Executives, Women Impacting Public Policy, Georgia Association of Broadcasters, Alpha Kappa Alpha Sorority, Inc., the American Biographical Institute’s Professional Women’s Advisory Board, the National Museum of Women in the Arts, Phi Delta Kappa, Kappa Delta Pi, Sigma Tau Delta, Alpha Kappa Mu National Honor Society, Home Gardening Club, and the Parlerdale Association Bridge Club.

Among her honors and awards are the following: She was selected to represent South Carolina State College as a Visiting Undergraduate Scholar in the Institute for Political Education at Morgan State University during her junior year, where she maintained a straight “A” average as she had done at S.C.S.C.; graduated Summa cum Laude; received a National Fellowship for Black Americans; was an Honorable Mention Recipient in the Woodrow Wilson National Fellowship Foundation Competition; was awarded an Alpha Kappa Mu National Honor Society scholarship; and was the recipient of the Highest Initiation Average Award, Alpha Kappa Alpha Sorority, Inc.–South Atlantic Region. She is listed in the following publications: Who’s Who in the World, Who’s Who in America, Who’s Who in the South and Southwest, Who’s Who Among American Women, Who’s Who of Emerging Leaders in America, Who’s Who in American Education, Who’s Who of Women in Education, Personalities of the South, Who’s Who in Business and Finance, Outstanding Young Women in America, and Who’s Who Among Students in American Colleges and Universities.

She can be heard Monday through Friday afternoons at 5:05 with “This is C.N. . . .”

She is married to Bobby Nichols, and they have one daughter, Yvette Rochelle, of Atlanta.

HOMETOWN: Orangeburg, South Carolina

SIGN: Aquarius

HOBBIES: International traveling, shopping, interior design, gardening, reading, and solving crossword and cryptogram puzzles

FAVORITE SAYING: “Every shut eye ain’t sleep, and every good-bye ain’t gone!”





Cocoa NicholsCocoa Nichols has a Bachelor of Science Degree in Business Management from Morgan State University in Baltimore, Maryland, which she attended on a full four-year Academic Scholarship, and an MBA from Clark Atlanta University in Atlanta, Georgia. She is a member of Alpha Kappa Alpha Sorority, Inc., the National Black MBA Association, the American Marketing Association, the Georgia Association of Broadcasters, the Interior Design Society, the Greater Atlanta Homebuilders Association, and Alpha Kappa Mu National Honor Society. She is listed in Outstanding Young Women of America and Who’s Who Among Students in American Colleges and Universities. In addition to her responsibilities as Music and Marketing directors at THE WIZ, she is also an events planner and image consultant.

HOMETOWN: Orangeburg, South Carolina

SIGN: Libra

HOBBIES: Shopping, cooking, and traveling

FAVORITE SAYING: “It’s on and poppin’.”; “Don’t mess with the Fammo Ammo.”



Talk Show Host

russ_parr2012-headshot-medRuss Parr, a Cal State University-Northridge graduate, has a career that spans more than 20 years. He’s best known as the hilarious host of the top-rated, nationally syndicated “Russ Parr Morning Show,” heard weekdays by millions of listeners in more than 30 cities across the country. In addition, his weekend show, “On the Air with Russ Parr,” can be heard on more than 30 different radio stations nationwide. His nationally syndicated programs are based out of Washington, D.C. Parr’s wife and children are paramount in his life. His devotion to his family is paralleled only by his commitment to his listeners and community issues.

HOMETOWN: San Antonio, Texas

SIGN: Aries


FAVORITE SAYING: “The bottom line is . . . .”




HOMETOWN Detroit, Michigan

SIGN Capricorn

HOBBIES Playing sports, writing poetry, mixing music, and watching tv/movies

FAVORITE SAYING “Respect all; fear none!”





HOMETOWN: Far Rockaway Queens

SIGN: Capricorn


Making Money, Making Music , Performing And Hosting Shows, Giving Back With Good Deeds

FAVORITE SAYINGS : “If It Dont Make Dollars Then It Don’t Make Sense”




HOMETOWN Augusta, Georgia


HOBBIES Music and doin’ my part

FAVORITE SAYING “Each one teach one.”




HOMETOWN Barnwell, South Carolina

SIGN Cancer

HOBBIES Singing, acting, stepping, and drawing

FAVORITE SAYING “Stop telling those hot ones.”



HOMETOWN Williston, South Carolina


HOBBY Listening to Gospel music

FAVORITE SAYING “It’s good to be here.”

Copyright © 2013- WIIZ - FM | Site Design by